SEATTLE, WA. – (June 3, 2002)

InsuranceOnly, Inc. has announced the launch of it’s Lead Partnership Program now available for brokerages, large agencies and other producer groups. The announcement was made by Pat Wedeking, CEO of InsuranceOnly.

Through its numerous online Web resources such as www.InsuranceOnly.com, www.TermOnly.com and www.AnnuityOnly.com, InsuranceOnly generates thousands of targeted life insurance and annuity leads and application requests each month.

With the launch of its new Lead Partnership Program, thousands of referrals are made available to agent groups at a discount. Leads are distributed through InsuranceOnly’s proprietary, web-enabled system called LeadBoss that offers access, distribution, tracking and contact management functions. Leads are distributed based on targeting criteria including geography, age of prospect, coverage levels and income ranges.

“Brokerages and agency leaders can rest assured that they will receive quality leads and have the ability to track new business from lead reception to policy delivery and ongoing service. Our LeadBoss system allows full reporting and tracking at anytime and therefore more control over the business.” Wedeking said. “Not only can brokerages and agencies add a genuine value with leads, but now they can track the business and be sure cases are being placed through the appropriate channels. The result is a better lead program and more production.”

Founded in Seattle, Washington by insurance professionals in 1998, InsuranceOnly is one of the industries most productive lead and application request generators. With offices in the Seattle and Denver, the company provides consumers with information about insurance and access to products. For insurance professionals the company offers targeted leads and technology to help in the selling and tracking process.

For more information contact Pat Wedeking at:

InsuranceOnly's Lead Partnership Program

InsuranceOnly has been perfecting the art of lead generation and distribution for nearly four years now. We generate several hundred life insurance leads and application requests each day and have substantiated the ability to continue to produce these consistently.

Our business was founded on partnering with well-respected organizations & providing leads to their life producers. Recently, we've added annuity and long term care leads as well, though the volumes are more consistent with life insurance inquiries.

We have designed the Lead Partnership Program to enhance YOUR business and, specifically, production under YOUR contracts. Technology allows us to track inquiries in whatever form they come to us and, thus, we can identify precisely where the agents hear about the lead program. Inquiries that come from your agents through your marketing (web site, fax blast, word of mouth…) will receive concierge service and hear a lot about how your organization has gone above and beyond and arranged for leads to be distributed to them.

InsuranceOnly has a fully automated, web-enabled lead distribution and management system. We call it LeadBoss and it will enable you, as an administrator, to distribute leads "manually" or we can program it to distribute the leads for us each day. This system will allow you to monitor activity and see that the business is, indeed, coming through your organization and observe the effectiveness of the leads. LeadBoss, now integrated with iPipeline's MyAgency and soon with our own quoter, provides a single place for agents to identify prospects, make contact with them, transact a sale, fulfill the business and track it without touching a piece of paper before they have a signed application in hand.

Some details on the offer to agents:

• We will sell the leads for $19 per - if you wish to mark these up to market prices (~$20-$25) you may, but we just need to get $19 for them.
  
  
• All leads will be age 40+ with a working phone number or two and all the data necessary to run a quote (gender, date of birth, tobacco, etc.)
  
  
• All leads will be delivered through LeadBoss and the lead management functions will be encouraged for your tracking purposes (agents will LOVE it)
  
  
• Leads are exclusive - we never sell a lead more than once
  
  
• Leads are fresh - usually within hours; we commit to within 48 hours to accommodate weekend traffic
  
  
• Prospects are given a choice to conduct business online or hear from an agent - these would be those that choose to hear from an agent!

The purpose of the program seems obvious, but we genuinely want to add value to your organization, increase production through your contracts and create a higher sense of loyalty among your agents and brokers. We have had success in doing this in the past and are committed to it in the months and years to come.

Widely regarded as the top lead generator online, InsuranceOnly is well positioned to provide individual attention to your program and quality, targeted leads to your field force. We have every interest to produce quality leads and create repeat customers as we have for several years now. Let's make it happen!

For more information contact Pat Wedeking at: