SEATTLE, WA. – ( Sept. 1, 2004)

Only Financial Group (OFG), has begun to generate its own consumer "Hot Quote Requests" for new term life insurance policies and offering these high-quality leads to agencies across the country. The announcement was made by Pat Wedeking, president of OFG.

In August, OFG has launched a comprehensive consumer marketing campaign that includes exclusive strategic alliances with financial consumer Web sites and leads captured through its own propriety Web sites such as www.InsuranceOnly.com and www.TermOnly.com to generate a high volume of qualified leads for new life insurance policies. Previously OFG obtained "Quote Request" leads from a 3rd party provider such as a bulk e-mail or data house which is how nearly all other companies who provide "Quote Requests" continue to acquire their leads.

By generating it's own "Quote Requests" directly from consumers, OFG is has realized numerous benefits including:

• The conversion (closing) rate on these new "Hot Quote Requests" is nearly double what is typical of leads provided by bulk e-mail or data companies.
• Able to focus on the lucrative 35 + age bracket.
• Offer "Hot Quote Request" leads at a lower price. Other companies traditionally charge from $20 to $28 per lead, while OFG can provide these more effective leads for just $16.

"We have eliminated a middle man and now have complete control of how we generate leads. As a result have been able to greatly increase the quality of our leads while reducing costs," said Wedeking. "We are able to even further increase closing rates by offering our member agencies a full spectrum of support and technology to close each new piece of business."

In addition to providing members with new business through customer leads, OFG also provides sales and support services, agency management technologies and other resources to streamline and economize agency operations and maximize sales.

The primary sales support resource OFG provides its member agencies is LeadBoss, LRM, a Web-based application that allows agents to accept, track and close new customers. LeadBoss essentially manages all aspects of the life insurance sales process including, detailed contact management, customer communication, reporting, access to up-to-date quote and policy forms, and the ordering and tracking paramed exams.

"We strive to be the one-stop provider of new business for life insurance agencies across the country," said Wedeking. "Our new ability to generate our own 'Hot Quote Requests' is just one of the ways we are always looking for ways to offer our member agencies the highest quality leads for new life insurance policies."

Founded in Seattle, Washington in 1998, Only Financial Group is the marketing organization of InsuranceOnly, Inc. The brokerage provides leads, technology and agency support services. Through its proprietary Web sites such as www.TermOnly.com and www.InsuranceOnly.com and www.LongTermCareOnly.com, InsuranceOnly generates thousands of targeted leads and application requests each week from consumers for new insurance policies. Only Financial Group provides these leads to its brokers along with technology and other business support services designed to increase sales and processing efficiency.

For more information call Brad Howard at 866-INS-ONLY x108 for an interview regarding the benefits of affiliation with Only Financial Group. Information is also available at www.OnlyFinancialGroup.com.