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Brad's Bits
Face Time Made Simple
Email:
bradh@onlyfinancialgroup.com
Personal
contact, personal relationship building is at the core of everything we do that
makes us successful. You’ve to go no further than your best clients to see the
validity of this. I spent time with a good client in the last 10 days that is a
cancer survivor still undergoing treatment. There are many things we wished we
had done, but the consensus was we were pleased with the protection put in place
for his family. It’s a success story built on the relationship we’ve cultivated
over the years. There’s trust, friendship and mutual admiration.
Is it different with
Direct Response selling?
Direct
Response selling is different in that distance now separates us from our
clients, but the level of conversation and exchange that occurs in the buying
process is such that lasting relationships still form between client and agent.
Granted, it takes more phone conversations to develop what used to be done in a
few face-to-face appointments, it nonetheless DOES continue to happen.
Unfortunately this is not the case with the other relationship involved in the
transaction. I’m speaking now of the relationship between Agent and General
Agent.
In the
captive days we had almost the same type of closeness and relationship with our
GA and carriers as we did with our clients. There was a sense of “partnership”
and the feeling that the supporting cast was there to facilitate our success,
not become a barrier to it, as it seems agents often feel today in this new
independent environment. Do you have the relationship with us you need
to be successful?? And how about with the carriers??
What money do YOU spend on “key” relationships?
The question I have for you is
this, “When was the last time you spent money traveling to see your OFG partners
or your top carriers??” I see agents cycle through our home office from time to
time OR go to a successful OFG Direct Response organization to glean ideas and
these are the agents that go on to do extremely well with us. It’s face time,
relationship building—PR work and fun all rolled into one.
All of this is expensive I know,
but that said, can you really afford NOT to invest in these relationships? Here
at OFG we have pondered how we could impact your success by making the process
of relationship building easier and less expensive. We’ve giving this thought
the last few years and concluded that we had a responsibility to you to
facilitate a gathering of all parties in such a way as to minimize your dollars
spent. Out of that, the Summit Meeting was born.
Think about
what you have here. You not only have OFG staff and professionals associated
with our technology development, but you have OTHER highly successful agents and
organizations in attendance. Additionally there are carrier executives and
marketing heads, underwriters and a variety of industry specific vendors
available for face-to-face visits. Perhaps most important is that we rollout
new services and technology at The Summit, and we do so to allow for “hands on
training”. It’s a highly energized forum of exchange, one for which I’m pressed
to place a value on.
Relationship Building
“101”
We give you
ideas and you give us ideas. It’s truly three or four traveling events rolled
into one. Do you want to be successful in your business—to know your vendors,
GA and carriers on a first name basis the way we used to? We’ve come 90% of the
way to make this easy for you and have invested tens of thousands to shave the
cost to you to one round trip ticket and room expense. One trip that is as good
as 4 and combines everyone you need to see to ensure your business is a
success. Think you can come the other 10% and make it happen?? I can tell you
the successful Direct Response pros and those wishing to grow their practice
will all be in attendance. What about those that miss this annual gathering? I
doubt they’ll be reading this Ezine next year!
Make the
leap, commit today before rooms are gone, this is best MONEY you can invest in
yourself and the success of your business. 2006 begins October 6th
in Denver,
Colorado……………
Brad Howard, Director
Only Financial Group
866-INS-ONLY ext 108
bradh@onlyfinancialgroup.com
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